Worry about stranger contact.
Of parents of 3–17-year-olds who game online, in Ofcom’s UK research.
THE CONSENT ENGINE FOR GAMES
Consent,
not Control.
We turn family permission into
rules a game can enforce.
Valvur is building the consent engine for game publishers: connect a guardian, approve specific features and return a decision the game can enforce. Developers pay per validation. Families join free.
€1.25M seed round Investor overview · November 2026
THE FOUNDATIONA world children choose to join.Explore the existing Valvur app ↗
THE PROBLEM · TRUST MUST BECOME A WORKING PERMISSION
Parents worry.
Publishers own the gap.
Set rules about who can play.
Concern does not consistently translate into a practical boundary.
The cost is already real.
COPPA penalty in the FTC’s 2022 Epic Games settlement, separate from $245M in refunds.
Each publisher must connect age assurance, guardian authority, feature permissions and enforcement. A checkbox does not complete that chain. A confusing flow can also lose the family before play begins.
WHY NOW · EU KIDS ACT
Prepare for 2027.
Before the window closes.
The EU’s September 2026 proposal puts online games, video-sharing services and AI companions directly in scope. Valvur expects 2027 to be a crucial readiness year. Waiting for the final deadline leaves less time to build, integrate and test.
Guardian tools inside games.
Draft Article 15 calls for guardian tools in online games, with under-13 access enabled and controlled through them. Article 20 addresses usable guardian tools. Valvur’s engine is designed to connect those choices to enforceable permissions.
Read the EU proposal ↗Six months after entry into force.
That is the proposed general application period in Article 43. Valvur is planning for expected application in 2027. The final date depends on adoption, publication and the text agreed by Parliament and Council.
Follow the legislative procedure ↗2027
Our planning expectation—not a confirmed statutory start date. Prepare the product, publisher integration and evidence now.
As of 30 October 2026, COM(2026)681 is a proposal, not enacted law. Article 43 contains exceptions: Article 5 at entry into force; Articles 33 and 35 after 12 months. Existing COPPA and DSA obligations already support demand. The separate US KIDS Act is a further policy signal. Consent does not override legal prohibitions or replace safety-by-design obligations.
THE PARADIGM SHIFT
Trust is the currency.
Consent makes it usable.
“Trust is the most important asset in the current world.”
Yuval Noah Harari · interview with Daniel Stach
Children want to participate. Parents want confidence. Games need to know what is permitted. Valvur connects these needs through explicit, understandable and revocable consent.
Our ambition is ISOFIX for the AI era: a common safety connection that many services can adopt. It starts with a focused product developers can integrate and families can understand.
FROM AWARENESS TO CONSENT TO REACTION
One relationship.
Before, during and after.
Education prepares the family. Consent connects them to a service. Protection and recovery help when that trust is tested.
01 / EDUCATE
Build understanding.
Age-appropriate learning, safety quests and conversation guidance help parents and children agree what feels right.
Free core experience02 / CONSENT
Make permission work.
Link child and guardian. Explain the request. Approve specific features. Let the game enforce the resulting permissions.
Developer-funded validation03 / REACT
Help when it matters.
Guide, alert and support recovery. Optional protection and insurer-backed cover extend the relationship after harm.
Premium and partner roadmap↳ Recovery informs the next conversation. Trust can grow after a difficult moment.
EXPLORE VALVUR CONNECT
Three screens.
One connected family.
See the parent, child and game move together: build digital confidence, connect a game, approve permissions and change them at any time.
Complete a safety challenge and see learning turn into progress.
Interactive product demo · sample family and game. The insurance journey shows a planned partner offering.
Open full demo ↗Swipe across the demo to explore all three screens, or open the full demo.
A SIMPLE CONNECTION WITH CLEAR RESPONSIBILITIES
One consent engine.
Built to fit the game.
GAME / PLATFORM
→Request an action
User, service and permission scope
VALVUR CONSENT ENGINE
→Check the context
Age and guardian assurance
Applicable permission
Policy, expiry and revocation
GAME / PLATFORM
Enforce the decision
Allow with scope, ask a guardian or decline
Decision + evidence
A scoped response and an auditable receipt.
Privacy by design
Keep sensitive identity documents out of the game.
Integration target
API/SDK with change notifications. In development.
THE BUSINESS MODEL
Developers pay.
Families start free.
Per successful user validation.
A publisher pays for a completed, scoped validation. Proposed volume bundles and minimum commitments make usage predictable.
- Age and guardian assurance connected to permissions
- Updates, expiry and withdrawal
- Auditable evidence for the publisher
- Family-approved participation and spending
Consent and resilience.
Families get core consent, digital resilience and trust-building guidance free.
OPTIONAL PAID
Protection and recovery.
Parents pay for extended tools and content, with active protection planned. Optional partner-underwritten insurance adds a future distribution commission.
THE RELATIONSHIP CONTINUES AFTER HARM
Permission is the start.
Support completes the promise.
Our planned recovery pathway helps families report an incident, secure an account, request asset recovery and reach qualified support. Optional insurance can help with covered losses and services.
Partner roadmap. Insurance requires an underwriting partner and appropriate distribution arrangements. Availability, exclusions, limits and claims decisions depend on the policy. No recovery or payout is guaranteed.
- 01
Respond
Explain the concern and help the family take the next safe step.
- 02
Recover
Assist reporting and recovery requests, with referrals when specialist help is needed.
- 03
Cover
Connect eligible families to an insurer’s claims process for covered harm.
EXPERIENCE BEFORE THE REGULATORY MOMENT
Built on years in gaming identity.
100K+
Legacy Passport.GG gamer IDs
40+
Countries reached
50+
Federations in the network
€400K+
Grants and investment
Estonian Cybersecurity Competence Center
We successfully completed a pilot with the Estonian Cybersecurity Competence Center.
Supporting law enforcement
We are now supporting a project involving a law enforcement agency.
EXISTING
Family product foundation
Child app, learning experience, parental web interface and gamer-identity heritage.
NEXT RELEASE
Focused consent infrastructure
Parent–child linking, web consent, developer pilot integration, permission evidence and revocation.
LATER
A broader trust relationship
Mobile consent shortcut, active Patrol, insurance partners, media and AI services.
€1.25M SEED ROUND
Help build the connection
the AI era needs.
We are raising €1.25M to ship the developer integration, convert two paid pilots and target three paying publishers within 12 months of funding. The operating milestone is one million billable validations per month with positive variable contribution.
35% Product30% Business development20% Other costs15% Reserve
Investor questions, answered.
Why would a developer pay when verification can be free?
Epic KWS offers free parent verification and established consent tools. k-ID offers age-adaptive permissions and a family portal. Valvur’s wedge is the family relationship around consent: understandable learning, scoped permissions and continued support. Existing family and gaming experience gives us a starting point. Paid pilots will test whether this produces better completion and support outcomes at an attractive price.
Does the business depend on EU KIDS Act adoption in 2027?
No. Existing child-privacy and safety duties already create demand. The EU KIDS Act is the main acceleration thesis; expected 2027 application is our planning assumption, not an adopted deadline. Publisher value also has to stand on current duties, usable permissions and demonstrated product economics.
What counts as a validation?
A validation is a completed server-side validation for a user, service and permission scope, with justified revalidation when permissions change or expire. Billing should deduplicate retries and distinguish lightweight checks from first-time assurance costs.
Can one consent apply everywhere?
No blanket consent. Assurance may be reused where appropriate, but each service, purpose and feature must have the relevant authorization. Developers must enforce decisions and respond to expiry and withdrawal. Consent cannot override legal prohibitions.